Social Media Marketing
is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."
When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media," rather than use marketer-prepared advertising copy.
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What Are The Benefits Of Advertising On Social Media Channels?
➽ Most channels require significant lead time to yield an ROI. For example, content marketing works best over time after it has been able to yield backlinks and SEO traction.
➽Some channels yield quick results but not day in and day out. For example, influencer marketing can earn you quick results in terms of sales for low effort (though high cost). But those results don’t continue occurring over time. Instead, you earn sales on a per post basis, and often less each time it is posted.
➽Some channels are consistent but time consuming to dial in. For example, AdWords can produce consistent results for your brand, but it takes a while to master and earn specific placement.
➽With social media advertising, you can have consistent sales coming in from the first day your website is live.
➽For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal. Even if you can’t achieve net positive revenue on the initial sale, referrals, email marketing and customer retention can pay off extensively with every marginal customer.
Facebook & Instagram
➽ Customers Can Easily Browse And Purchase Your Products. Quick & Easy Setup. Sell Products Directly Through Social Media. 99.99% Average Uptime. Unlimited Bandwidth. Accept Credit Cards. Mobile Commerce Ready. Fulfillment Integration.
Youtube
➽ Introduce your business with video advertising on YouTube & reach potential customers. Start your YouTube video campaign on Google Ads today. No Budget Minimums. Make A Video Ad. Pick Your Budget. Be Seen On YouTube. Attract New Customers.
➽ Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Twitter & Linkedin
➽ Twitter and LinkedIn provide a wealth of advertising options: awareness, clicks, app installs, followers and more. There are sophisticated targeting.
10 + Social Media Platform
➽ Facebook, YouTube, Instagram, Qzone, Weibo, Twitter, Reddit, Pinterest, Ask.fm, Tumblr, Flickr, Google+, LinkedIn, Meetup